Get the best results with your fundraiser by targeting your ideal demographic. The more you know, the better your fundraiser will be. Here is what you need to know about fundraising by generation.
Fundraising for Millennials
Millennials are 25.9% of the US population according to Nonprofitssource.com. As you probably already know, Millennials are active on their phones. They respond best to text messages and social media, but rarely check personal email or respond to voice calls. To reach this crowd social media is a must. Videos are tremendously successful. 16% of Millennials give through Facebook fundraising tools, and 47% gave through an organization website in 2016. (Nonprofitssource.com)
So what does all this mean for you? Well, if you are targeting Millennials for your fundraiser your best option is going to be online fundraising. According to mobilpaymentstoday.com 34% of Millennial rarely or never carry cash. With our online fundraising option your customers can place an order right on their phone or laptop. Also, we offer customized social media content for FREE. Stay up to date and promote your fundraiser often. Use all social media platforms to get the word out.
Fundraising for Generation X
Fundraising for Baby Boomers
Baby Boomers are 23.6% of the US population according to Nonprofitssources.com. 72% of Boomers give to charity. Boomers are great communicators. They answer voice calls, check email regularly and also use text messaging and social media. 21% of Boomers give through Facebook fundraising tools, and 24 % of Boomers who give online donations say it is because of direct mail they received. (nonprofitssource.com)
So what does that mean for you? Well, if you are targeting Baby Boomers for your next fundraiser you have many channels to reach them, but you really need to keep their interests in mind. They are eager and willing to help you, but probably are not interested in lollipops or chocolate bars. Keep your fundraiser organized and let them know the details. Inform Baby Boomers about why you are fundraising, what your goal is and what their contribution will do for your organization. Direct mail is a great way to keep them informed and give them time to look over everything. Don't forget to ask for direct donations if you do not have a product they are interested in.
Fundraising for Greatest Generation
Greatest Generation are 11.8% of the US population according to Nonprofitssource.com. On average they give 25% more frequently than younger generations. 88% of the Greatest Generation gives to charity. (nonprofitssource.com)
So what does that mean for you? The Greatest generation grew up during the Great Depression and fought in World War II. They have seen it all and know what is important. They are more likely to show support to your organization, but you probably don't want to reach them with an online fundraiser. Your best bet is in person fundraising. They are eager to give, but you have to invest your time.